SHARKFX
Project:
'Razer' ad
In 2022, inspired by an official advertisement made by Logitech to promote their mouse, I thought it would be a fun idea to create a mouse ad that would have my features that have never existed before but sold in a way that makes them appealing.
How I made it
Stage 1 - modelling
To create the Ad in 3D, I wanted to make my own model of the mouse from scratch so I have full control over its' looks and features.
Shot 03
To forward the story the location was meant to be in an isolated area of the city so all buildings had to be removed.
Shot 06
CG Ground replacement as well as a match-moved gun was added to this shot as the main CG object was the gun itself.
Shot 08
Background replacement / Building removal, gun tracking and replacement.
Shot 11
Gun replacement CGI and adding 3D Objects into the space with a destruction FX simulation.
Shot 13
Shot 11 Replica but with stock smoke clips rather than simulations to save time and beacon device animations.
Shot 16
CGI Sky warping to create shockwaves, CGI spaceship with FX smoke and fire simulation entering the atmosphere and CGI Birds to create an intensified effect.
Shot 02
Screen replacement on a phone as the final motion graphics wasn't completed, required tracking as well as clouds recreation.
Shot 04
Construction areas in the shot were contradicting the isolated area hence had to be removed, and for the plot a meteor crashing was added.
Shot 07
Building removal in the background as well as the prop replacement with CGI Props.
Shot 10
CGI Gun replacement and cleanup removal of the tracking markers.
Shot 12
CGI Gun replacement and interactive reflections and lighting.
Shot 15
CGI Ground cleanup as well as Object replacement and tracking for 'beacon device'